In the world of adult beverages, the popularity of hard seltzers has surged dramatically. This consumer craze presents a significant challenge for renowned beverage companies and distributors as the ingredients required for these drinks differ from what they typically stock. Additionally, the fermentation process for hard seltzers takes less time than beer, and the ingredients must be transported much faster to keep up with production. One of the primary challenges for breweries and distributors alike is the efficient transportation, protection, and storage of these ingredients.
A massive player in the alcoholic beverage industry found a cost-effective and flexible solution to strengthen their operations for more than three years. This world-renowned company leveraged trailers using the COOP by Ryder platform to fulfill their needs. COOP has specialized vehicles like multi-temp trailers that aren't always found at traditional rental companies and the ability to source trailers nationwide, even when availability is in short supply. When a representative from Ryder National Rental Sales joined forces with a Customer Development Manager from the COOP, it allowed for easy and quick access to get trailers with multi-temp features for the ingredients.
39 refrigerated trailers were rented to help the company double its beverage production. They could quickly load, unload, store, and transport these necessary temperature-sensitive ingredients between their breweries.
The unique way COOP works has made finding new ways to be productive a great tool for businesses across all industries. If you want to know more about how COOP by Ryder helped this renowned beverage company transport temperature-sensitive ingredients efficiently, download the complete case study today.
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