August 28, 2020
1 min read

Tips for Taking Pictures of Your Vehicles

Pictures can be worth a thousand words — and can generate some additional revenue too. Owners have told our team that they have seen more rental activity once they replaced their vehicle stock photo with an actual photo of their vehicle. Renters seem to check out vehicle listings where Owners have updated photos of their vehicles first because they want to know what they’re renting before they reserve. Add photos of your truck, tractor, or trailer to the platform to attract more renters to your listing to get more requests and make more money.

At the most basic, make sure you upload photos of the:

  • Front of the Vehicle
  • Sides of the Vehicle
  • Back of the Vehicle
  • Inside Cab of the Vehicle for Non-Trailers
  • Inside Cargo Space for Trucks/Trailers

Our goal is to help you add a mix of photos of both the cab and body so potential renters get an accurate view of the entire vehicle. Let’s go through our top 5 photo tips to get your vehicle rented on COOP.

#1 Prepare to Take Good Photos

Good photos are more likely to draw Renters toward your listing. Preparing your camera and vehicle correctly is key to taking good photos. Consider lighting, background, cleanliness, and focus when you take photos. Renters like to see what they’re getting, so might as well look your best!

  • Use the sun to get good lighting. Photograph your vehicles at dawn or dusk with minimal shadows on the vehicle.
  • Stage photos of the vehicle against a plain background. A blank side wall or greenery behind the vehicle works well.
  • Clean up your vehicle. Represent your vehicle the way that you want it to be returned – sweep the interior and maybe wash any gunk off the exterior.
  • Take photos in landscape orientation. Hold the phone horizontally when photographing, this way you capture as much of the vehicle in the photo as possible.
  • Make sure the photo is focused. Tap the screen of a smartphone or rack your camera lens after you’ve framed a shot; this way none of the good details are lost.

In just a few minutes, capture and upload the following photos to secure days of rental revenue for your business. Below we’ll go over how to take photos of front, sides, back, and inside your vehicle so that everything is covered.

#2 Capture the Angle Shot

The first thing a Renter wants to see when they click into your listing are wide-shots of all sides of the vehicle. Once the preparations to take a good photo are complete, in a minute you can have a photo that will demand attention on the platform.

This classic frame is a sure-thing to attract Renters to your rental. When you take a photo from this angle, from the nose of the truck to the rear axle, capture the whole truck in one frame. Fill as much of the frame as possible with the truck and don’t crop anything out.

It’s important for renters to see all sides of the vehicle, so try to get it from all 4 corners. See below for some examples of how to get this perfect first-impression photo.

#3 Highlight your Special Features

Go in close for the feature photograph. Really highlight the special specs that make your vehicle the best choice. For the Renter, access to certain features will often determine if your vehicle is the right one for them.

These are good shots to take in a very tight frame, capturing only the thing you want to point out. Features that you would want to highlight for renters include a refrigeration unit, good tires, e-tracks, a lift-gate, or roll doors.

#4 Show off the Vehicle’s Cargo Capacity

It can be helpful for Renters to understand how a vehicle could operate for them. Photos of your vehicle’s cargo space and carrying capacity will help them see how it would work for their haul. Show the interior space and the hitches so that they know they’re getting the right truck for the job.

If you’re listing a box truck, trailer, or cargo van, show Renters what they can expect when they open the hatch. Face the vehicle away from the sun so that it naturally lights up the inside of the vehicle when you open the cargo space. Make sure any features like steel floors or wood floors are visible.

Even if you’re listing a tractor, durable tractor hitches are a great asset to show off. Renters want to know if they can hitch it to the trailer they intend to use. This also shows them whether your vehicle is a tandem or single axle tractor, which is important for Renters hauling heavy-duty cargo.

#5 Help Renters Picture Driving Your Vehicle

Sometimes, people can have a hard time visualizing a rental vehicle working for their drivers. The simplest way is to capture a shot of the cab that shows the size of the seat. This is a good chance to show off a crew cab, or any other comforts your vehicle offers. For sleepers, this should include any sleeping accommodations.

Upload Photos with Ease

Now that you know how to take a great vehicle photo that demands attention, upload them to your listings. It’s easy to upload photos to the COOP platform. Follow these simple steps and you will have the photos, which you’ve worked hard to capture, visible for renters to view in no time.

  • Go to Fleet Management in your account
  • Select the vehicle you’d like to upload photos of
  • In the right sidebar, navigate to the section to add photos
  • Drag and drop photos directly onto the prompt, or click them from your files manually

Our team is here to make it as easy as possible for you to get these photos on the platform right. Contact us if you need assistance.

And if you’re looking for other ways to optimize your listing, brush up on our Best Practices for Owners.

Catch Up on the Latest With COOP

Commercial Vehicle Rental Market Guide: Third Quarter 2023

From growth in the food industry’s demand for freight, interest rates remaining high for the time being, fluctuating truckload rates, and other trends, the summer sees activity heat up, and it’s essential to be aware of these key topics. 

 This blog covers various commercial vehicle rental developments and historical stats you need to know, including whether we can expect an uptick in demand in Q3. To manage your fleet needs effectively, tools like the COOP by Ryder platform help businesses gain the flexibility to optimize fleet use. Read our complete guide for more data and insights to help your business make informed decisions about the transportation market in the third quarter and beyond.

At a Glance: Q3 Trends & Insights

  • Slowdown in Grocery Inflation –  Grocery inflation is slowing down this summer, meaning lower costs when filling up your cart. This is good news for the transportation industry. Filling grocery loads in the coming months will be vital. Expect to see a skyrocketing demand for refrigerated vehicles.
  • The State of Interest Rates – Interest rates are expected to remain steady in early summer, but keep an eye out for increases as the year goes on. If interest rates climb again, there will be inflationary pressures which may increase fuel, maintenance, and labor costs for vehicles.
  • Reduced Truckload Volumes – In May, several carriers reported a decrease of about 11% in truckload volumes. While experts predict it may not go up as high as last year’s level, the demand across the food, leisure, and entertainment industry is accelerating.

Download our complete guide to read more about these topics and for additional market insights.

Historical Industry Rental Trends for Q3

Based on historical rental trends over the last few years, we expect the Food & Beverage to see very strong activity. Additionally, moving companies have plenty of activity with local and cross-country moves until summer’s end.

As the holiday rush of Q4 approaches, keep in mind that many businesses will look to secure additional fleet capacity to move inventory toward the end of this season. 

Popular Vehicle Types in Q3

  • Refrigerated Trailers
  • Dry Van Trailers
  • Tandem Sleeper Tractors

Solutions to Optimize Fleet Utilization

  • Drop and Hook Freight
  • Telematics 
  • Trailer Repositioning

Take a deeper dive into these solutions and how they could help your business. Get the Q3 Rental Guide.

How COOP Can Help with Rentals

Having the right amount of vehicles for your business can take time and effort during the summer months. COOP helps Renters source equipment by finding available commercial vehicles from other trusted companies on the platform.

  • Our Smart Rate tool allows businesses to offer competitive rates.
  • Find and reserve vehicles with a wide variety of unique specifications usually not available at rental counters.
  • More options and flexibility to access vehicles nationwide.

How COOP Helps Your Business Earn Revenue

Whether you have a large or small fleet, listing idle vehicles on the COOP platform can improve utilization, cover transportation costs, and increase your bottom line in Q3.

  • Reduce vehicle downtime and optimize fleet use.
  • Rent out vehicles for extended periods by offering long-term discounts.
  • Profit from last-minute rental requests by keeping your fleet flexible and availability up-to-date.

Join the Leading Commercial Vehicle Sharing Platform

Start your journey and sign up for COOP. With the assistance of our team of professionals and cutting-edge technology, you'll have access to an innovative platform with tools that businesses across the country are using to create extra revenue or increase their fleet capacity.

To learn more about the market conditions this summer and gain additional knowledge and statistics, get the comprehensive Q3 2023 Commercial Vehicle Rental Market Guide today!

New Feature: Renter Dashboard

Managing commercial vehicle rentals efficiently is vital for businesses. That's why we've developed a user-friendly dashboard to get rental information quickly and help streamline your experience. Whether you're a frequent Renter or just getting started, our Renter Dashboard is designed to give you greater control and visibility over your rental activity on COOP.

What Can You Do on the Renter Dashboard?

  • Easily Track Rental Activity: Gain insights into your rental history at a glance. Including the number of active, upcoming, and pending reservations.
  • Take Quick Action for Reservations: Manage transactions that require the completion of the pick up and drop off process or are pending payment.

  • Access Billing Statements: Access and download your billing statements for accurate record-keeping and expense tracking.

How to Download Billing Statements

If you’ve had rental transactions on the COOP platform, you can see and download  your statements with just a few clicks. Here’s how:

1. Click the Get Statements button from your Renter Dashboard.

2. Your renter statement overview will open displaying your summary of charges.

3. Filter the statement(s) you need by reservation or date range.

4. To download the page as a PDF, right click anywhere in the top portion of the page. To download the page as a csv file, right click the reservation and select “Export”.

Empower Your Business with COOP

At COOP, we're dedicated to helping businesses succeed by streamlining logistics and transportation needs with our technology-driven commercial vehicle rental and solutions platform. This new Renter Dashboard feature is another valuable tool to helps Renters on their journey to success. Stay tuned for more features coming soon!

Ready to get started? Apply for an account today!

Have an account? Check out your Renter Dashboard.

New Feature: Request to Rent Multiple Vehicles

Looking to rent commercial vehicles in bulk and unlock the possibilities for your fleet needs? We're thrilled to bring you a new, significant feature designed for businesses that are looking for multiple rentals at once. You can now request multiple vehicles on the platform when searching for them.

How It Works

To use this new feature and request to rent multiple vehicles of a certain type, click here. With a few clicks and a little bit of info, you're on your way to getting the vehicles you need. You’ll be able to customize your requests based on vehicle type, price point, specifications, rental periods, and more, all in one go. Once you submit a request, our team will connect with you to set up the reservations.

Watch this video clip to see how it works:

Your Fleet Optimization Solution

Finding extra capacity and optimizing fleet use shouldn't be a middle-of-the-road experience, and with COOP, it's anything but. We understand that seasonal demands, special events, excess inventory, and many more impact the need for finding several vehicles right where you need to pick up and haul your loads. 

Continuing Excellence with COOP

At COOP, we take pride in providing reliable service and innovative solutions for your commercial vehicle rental needs. The introduction of the Multi-Vehicle Request feature is just one more way we're committed to elevating your experience with us. Start renting today and discover how to enhance your approach to bulk rentals and empower your business for success. Stay tuned as we share more new features in the coming weeks and months!

Moving Season

The busy moving season is here! Many individuals, families, and businesses choose this time to relocate due to favorable weather conditions, school breaks, and the availability of free time. Whether your company is in the moving industry or not, this time of year presents a significant opportunity to expand your customer base, maximize fleet utilization, and find ways to generate higher revenue. 

On the COOP by Ryder commercial vehicle sharing platform, companies can build relationships by connecting with a community that provides access to rent or list vehicles all at their fingertips. In this blog, we’ll cover some trending stats, tips for planning, and more. For an in-depth look at some moving industry insights and tools to effectively manage fleet demand, read our complete guide.

3 Interesting Facts About the Moving Industry

Here are a few stats that show the direct connection between transportation and the moving industry.*

Read our guide for more facts about the moving industry.

The Importance of Careful Planning 

Preparation is key to ensuring a successful peak season. Even if your business is not in the moving industry but has commercial vehicles sitting on a lot somewhere, exploring plans for maximizing fleet utilization can lead to practical solutions that can move the needle and increase profits. Here are 3 tips on what you can do to remain competitive:

·  Embrace flexibility 

·  Keep up with new tools 

·  Adapt to the market's needs 

Using the COOP platform provides helpful resources and options to plan accordingly and keep your business moving. 

Most Used Vehicles for Moving

Depending on the size of the job, a wide range of vehicles are needed to have sufficient space and capabilities to transport belongings. The following are some of the most commonly used vehicles during peak moving season:

·  Box Trucks

·  Cargo Vans

·  Trailers

Want to get more specifics about these vehicles? Read our guide for more details about each one.

Need Extra Vehicles? Have Trucks Sitting Idle?

Join COOP by Ryder and Everyone Wins!

There are many ways businesses can take advantage of a revolutionary commercial vehicle sharing community like COOP during the moving season. With our innovative tools, we’re helping businesses overcome challenges and optimize fleet utilization. By registering for an account, you can get access to thousands of commercial vans, trucks, tractors, and trailers available for rent in your area. Plus, companies with idle equipment can list their vehicles to earn thousands in additional revenue.

Download our complete moving season guide now to get more insights!


*Sources: American Trucking Associations, Forbes, IbisWorld

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